DISQO
JULY 5, 2018
Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.
DISQO
JULY 5, 2018
Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.
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DISQO
JULY 5, 2018
Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.
Alchemer Mobile
FEBRUARY 2, 2021
App marketing at its most basic. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Once you know where your market is, register your accounts and start posting or sharing content related to your soon-to-be-launched app to build a following.
The Product Coalition
JUNE 22, 2020
Positioned as they are at the intersection of business strategy, customer experience and change, nobody is better qualified than product leaders to know. Market research, while still important, came in a distant third and the age-old practice of copying competitors fourth. Where are you finding new ideas?
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