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What we learned moving sales and product upmarket together

Intercom, Inc.

In 2011 Marc Andreessen declared that software is eating the world. Today it’s no wonder that the strong majority of companies want their strategy to be driven by product, not sales and that’s likely for the best. Where does sales fit in at a company driven by product strategy? Building a positive feedback loop.

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10 SaaS Knowledge Base Examples and Best Tools to Build Yours

Userpilot

There are many knowledge base software solutions out there: Userpilot offers a range of impressive features which drive customer value (compared to examples like Groove or Zendesk). Reduce customer churn due to friction. Get a demo and see how to build one without coding. What is a SaaS knowledge base?

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

Brian: One of the most interesting things about the approach to the book was how important the crowdsourcing part was. Will: One of the interesting things about writing a book is that you have a position, you have a set of beliefs about how something should work. It could be any of these different areas.

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30 Steps to Mobile App Launch

Alchemer Mobile

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Now it’s time to put your app and positioning to the test. Use this as an opportunity to crowdsource quality assurance and ensure a relatively bug-free experience once you release your public app.

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Finding & Nurturing Top Talent | Elpie Bannister & Alex Yang | BoS Europe 2019

Business of Software Conference

Alex Yang: For those of you who are wondering why you just got Rick-rolled, Elpie and I decided to crowdsource our walk on song from our team. Prior to joining Simprints, I’ve worked mostly at the intersection of education and code. High-level Strategy. I’m Alex and I joined Simpson’s last year as the V.P.