Remove CTO Remove Fractional CTO Remove White Paper
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Leverage Marketing’s Expertise

Pragmatic Marketing

Who must be consulted? If the product marketing manager brings this problem to marketing for consideration, marketing’s suggestions might include: Writing a white paper on product infrastructure. Adding an embedded video to the CTO’s sales presentation that explains technical decisions and future directions.

article thumbnail

Leverage Marketing’s Expertise

Pragmatic Marketing

Who must be consulted? If the product marketing manager brings this problem to marketing for consideration, marketing’s suggestions might include: Writing a white paper on product infrastructure. Adding an embedded video to the CTO’s sales presentation that explains technical decisions and future directions.