article thumbnail

Leverage Marketing’s Expertise

Pragmatic Marketing

If the product marketing manager brings this problem to marketing for consideration, marketing’s suggestions might include: Writing a white paper on product infrastructure. Adding an embedded video to the CTO’s sales presentation that explains technical decisions and future directions.

article thumbnail

Leverage Marketing’s Expertise

Pragmatic Marketing

If the product marketing manager brings this problem to marketing for consideration, marketing’s suggestions might include: Writing a white paper on product infrastructure. Adding an embedded video to the CTO’s sales presentation that explains technical decisions and future directions.

article thumbnail

10 Years of Balsamiq: What I’ve Learned | Peldi Guilizzoni, Balsamiq | BoS USA 2018

Business of Software Conference

He also pointed me to this white paper called Life After An Exit: How Entrepreneurs Transition To The Next Stage and I recommend it. Now he’s the CTO. I’m scared that if I stop I’d feel unimportant and honestly I’d have nothing else to do. After a while, fishing will get pretty boring. So that’s interesting.