Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Hiring an RFP coordinator (preferably in sales operations) to manage the process. Who is responsible?
Pragmatic Marketing
SEPTEMBER 18, 2018
Product management and product marketing professionals shouldn’t tell marketing teams how to generate leads; they should focus on problems in product growth and let marketing design the appropriate campaigns. Hiring an RFP coordinator (preferably in sales operations) to manage the process. Who is responsible?
Business of Software Conference
JUNE 20, 2019
Of course he’s going to have but to me this was a surprise and then somebody in support was like I think we need a product manager because I don’t know what the dev team is going to prioritize and the dev team is like I don’t know what support people want what the customers want first. Now he’s the CTO.
Expert insights. Personalized for you.
70 
Let's personalize your content