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Leverage Marketing’s Expertise

Pragmatic Marketing

Just as product management works with development to solve problems with product solutions, product marketing works with marketing to deliver go-to-market solutions. Developing a standard RFP template for the sales team to provide to customers. Just like development. We tell development what features to build.

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Leverage Marketing’s Expertise

Pragmatic Marketing

Just as product management works with development to solve problems with product solutions, product marketing works with marketing to deliver go-to-market solutions. Developing a standard RFP template for the sales team to provide to customers. Just like development. We tell development what features to build.

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10 Years of Balsamiq: What I’ve Learned | Peldi Guilizzoni, Balsamiq | BoS USA 2018

Business of Software Conference

I started developing some curious side effects. We call them coaching personal professional development meetings and so some people do it with other people. He also pointed me to this white paper called Life After An Exit: How Entrepreneurs Transition To The Next Stage and I recommend it. Now he’s the CTO.