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PLG Marketing: How Product-Led Strategy Drives Marketing Success

Userpilot

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

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How to Improve Customer Perception [+ Examples for SaaS]

Userpilot

Let’s see how you can measure customer perception: Collect customer feedback : Segment users and trigger contextual surveys like CES , CSAT , and NPS. Monitor online mentions : Regularly check reviews, social media, and forums for customer opinions. poor customer service) can harm a business’s reputation.

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17 SaaS Customer Success Best Practices to Improve Customer Retention

Userpilot

Implementing an onboarding checklist to help users progress through the customer journey. Introducing secondary features to exceed expectations and customer satisfaction. Incorporating gamification like badges and progress bars to make the user experience more engaging. Book a demo to give it a try.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. User persona example. Why do you need a resource center?

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How to Perform A Product Feature Analysis

Userpilot

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Review feature usage data.

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FinTech Onboarding: 13 Best Practices for Customer Success

Userpilot

As part of your onboarding strategies, automation helps customers get information on demand, eliminating friction. For example, you can use automated tooltips to explain complex processes or terms the first time a user interacts with them. You can also provide on-demand educational resources and tutorials to help users troubleshoot.

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What Is Loyalty Segmentation? The Ultimate 2024 Guide

Userpilot

Loyalty segmentation helps you to tailor products, support, and marketing efforts by categorizing customers based on their loyalty levels. In other words, it lets you recognize and address each customer’s unique needs, making them feel valued and appreciated. The overall user experience. Valuable customers.