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Product Briefing – September 28, 2023

Department of Product

Meanwhile, as you’ll probably know, Google Analytics 4 has created quite the stir in the product development community since its launch and as a result, many teams are considering their options for alternatives. Finally, if you or a friend are on the lookout for a new role at the moment, this new job feed API is worth checking out.

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Modern marketing analytics: Understanding the full user journey

Mixpanel

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you support audience tracking with product analytics? How can you connect the dots between your best channels and best users? Retain your users How can you develop a customer marketing strategy? Revenue-led.

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Modern marketing analytics: Understanding the full user journey

Mixpanel

How can you support audience tracking with product analytics? How can you connect the dots between your best channels and best users? Retain your users How can you develop a customer marketing strategy? Retain your users How can you develop a customer marketing strategy? Build a strong foundation Sales-led.

article thumbnail

Modern marketing analytics: Understanding the full user journey

Mixpanel

Build a strong marketing analytics foundation How can you identify the metrics that measure success? How can you support audience tracking with product analytics? How can you connect the dots between your best channels and best users? Retain your users How can you develop a customer marketing strategy? Revenue-led.

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The ultimate guide to cohort analysis: How to reduce churn and strengthen your product

Mixpanel

Cohort analysis is one of the best ways product analytics can help you both acquire and retain customers. By digging into actual behavioral data overtime, instead of relying solely on interviews and feedback, you can get a crystal clear picture of a user journey—including where the value moments and roadblocks lay.