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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

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Voice of Customer: Why VoC should lead your product development process

Usersnap

Many software and internet companies with great product ideas and rocket high initial growth rates have failed to achieve product/market fit. The key reason behind lies not in quality management or financing, but in the incompetence to understand and meet the wants and needs of the market. SurveyMonkey.

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15 Ways for Effectively Scaling SaaS

Userpilot

TL;DR Scaling SaaS refers to the capacity of a business to grow without compromising performance and quality. The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles.

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Best Customer Feedback Software for SaaS Businesses

Userpilot

In the product-led era, listening to customers has never been more essential. Customers expect companies to be receptive to feedback, and are ruthless when they come across businesses that doesn’t care. Customer service. Delighted Dashboard. Feedier Dashboard. Promoter Dashboard. The number one answer?

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How to Use Marketing Experimentation to Boost Your Marketing ROI

Userpilot

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. Choose the audience Not all experiments are suitable for every user.

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How Product Managers Should Define and Use The Product Persona

Userpilot

Product personas help product managers keep alignment between the product and its vision. Customer and market research that goes into building product personas also drives feature development. It also helps product managers look objectively at user problems and distance themselves from their pet solutions.