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Josh Seiden on why product teams should focus on outcomes over output

Intercom, Inc.

I was actually struggling to differentiate. It’s a pretty old book by now, by a couple of guys named DeMarco and Lister, but they write that people who write software for a living and by extension, people who think for a living, tend to be intrinsically motivated. The Project Logic Model, adapted from Kellogg Foundation.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Sonal: I love that you said that because one of the complaints I’ve heard about “growth hacking” is that it’s just marketing by a different name, and what I’m really hearing you guys say is that there’s a systemic point of view, there’s rigor to it, there’s stages, there’s a program you build out.