Sun.Aug 07, 2022

How to Create Your Product Positioning Around “THE BIG WHY”

Product Management University

Let’s say you’re a product marketing manager for a payroll solution. You want to create your product positioning in a way that makes your unique value easy for buyers to understand and even easier for your sales team to articulate. The Typical Approach.

SUNDAY REWIND: Behind every great product by Marty Cagan

Mind the Product

In this Sunday Rewind we look back at Marty Cagan’s opening keynote from mtpcon London 2016, where he shares his thoughts on what makes a great product manager by looking at the people behind some great products.