Building What Customers Need: The Ultimate Recipe
The Product Coalition
NOVEMBER 26, 2022
According to Clayton Christensen, a professor at Harvard Business School, nearly 30,000 new products are introduced each year, and 95% fail. Though this number is more related to physical products, it only takes a little effort to realize this is true for digital products. And this is a terrifying and disturbing thought because startups and entrepreneurs invest tons of money to build these products.