product-goals-messaging 
Intercom, Inc.
DECEMBER 3, 2018
For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your customer base and drive sales with chatbots and targeted messaging. Today, we’ll share a few tips to for using the same chatbots and messaging to exceed your acquisition goals. Gearing up for the holidays?
Mind the Product
DECEMBER 19, 2018
As product managers we have so many priorities that organizing them into a short list can be the hardest challenge each week. Here are four ways that product managers can plant themselves in the world of deliberateness. Most importantly, be realistic about goal setting and about how much you can get done in a week.
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Mind the Product
DECEMBER 17, 2018
For conversational products and interfaces, product creators have to imagine an interaction where the screen plays an ancillary role. Hence the MVP for conversational interfaces needs to be different from that for any other product. Focusing on the bookends of the conversations helps you to understand the trigger and the goal.
Mixpanel
DECEMBER 18, 2018
Excluding data sometimes requires customers to guess which user behaviors are most and least valuable before they use our product – a product that’s supposed to give them insight into which user behaviors are most and least valuable. We also don’t want something that deters our customers from getting the most out of our product.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Intercom, Inc.
DECEMBER 13, 2018
It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. Different products require different visions. There’s no shadow IT, and there’s no land and expand, but I think the value of the product is really to connect everyone.
Imaginary Cloud - Design
DECEMBER 19, 2018
If we take the word of no less than Jonathan Ive, Apple’s senior vice president of industrial design, focus groups just ensure that you create bland products. This context is important to understand the focus group's potential and the goals for which it was designed to achieve. User Experience & Digital Products.
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Combine insights from the Customer Success and Product teams.
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