June, 2013

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Get to the User Goal

Pragmatic Marketing

Agile developers want user stories; product managers want to bring back stories from the market about users. What we really need, however, is to understand user goals. User stories are one of the most misunderstood and misapplied artifacts when implementing Agile development. At first glance, they look like requirements—and it can be very easy for a team to sit in a room and crank out a bunch of them when under the gun to generate work for the next sprint.

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Product Management needs to tackle objections before they are raised at steering group meetings.

All About Product Management

As a product manager I need to tackle objections before they arise at the product steering group meeting so that key decisions are made in a timely fashion. "The smart product manager will have individually briefed the members of the product council prior to his/her presentation to learn of any issues and resolve them, so he's not caught by surprise.