The Innovation Value Chain and Product Management
All About Product Management
OCTOBER 28, 2007
Morten T Hansen and Julian Birkinshaw published an interesting article in HBR about what they call the Innovation Value Chain. The article highlights the three main phases of innovation: *Idea Generation *Idea Conversion *Idea Diffusion Idea Generation: The aim is to generate ideas from various sources: from with in your own business unit of team; from other business units or teams; from across the company; from customers; end users; competitors; universities; related industries and the list goe
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