Remove Embedded Analytics Remove Software Engineering Remove Web Development
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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

I started my career as a software engineer. I did classic web development before there were frameworks back in the ’90s. When I say product team, I mean product managers, designers, software engineers. They’re together deciding how they can create value for the business. Find 30 minutes.

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Who should really own your tracking plan?

Iteratively Blog

Analytics tracking plans are no different – tracking plans (and the instrumentation of them) are collaborative by nature. The iOS, Android and web development teams are responsible for instrumenting (and ideally testing) those events in the code and will have an opinion on what’s feasible. Data team and PM are distraught.