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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

They tap buttons, make purchases, watch videos, create accounts, login, quit the app, and a whole host of other things depending on the specific functionality of the app. A user might be watching a video in Facebook, for instance, and then receive a notification within Facebook telling them that someone replied to their post.

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A modular approach for integrating an analytics platform (like Mixpanel) into your iOS app

Mixpanel

And that makes it possible to get into all the benefits of a sophisticated platform like Mixpanel with little technical risk—even if for only a trial run and/or to use it alongside other tools like GA. Share Photo and Share Video ). Here’s how you (or your app developer team) can do it. Handle divergent naming conventions.