Remove Enterprise Remove Fractional VPE Remove Outbound Remove Testing
article thumbnail

Your Audience’s Real Roadmap Questions

Mironov Consulting

Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue. Remember that outbound marketing teams are focused on generating interest among customers at the top of the funnel and in the renewal cycle. A lumpy pipeline that depends on closing some specific deals.

Roadmap 92