Your Audience’s Real Roadmap Questions
Mironov Consulting
DECEMBER 31, 2017
Especially in enterprise/B2B, sales teams may have only a handful of major active accounts, each carrying a lot of revenue. Instead, I usually defer to the VPE/CTO on the bigger efficiency question, and focus on prioritization choices captured in the roadmap. Here’s a slightly stereotyped view of audiences and their questions.
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