User friction can sink your app. Here’s what it is and how to avoid it.
Mixpanel
APRIL 7, 2022
This is why, especially in today’s competitive app market, user friction must be a top priority if you want your product to succeed. Even when wait times can’t be reduced with better performance, you can still use psychology by turning waits into sources of entertainment with animations, surprises, or even humor. Prioritize UX.
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