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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. The journey starts when your prospect builds an initial awareness about your solution at a very high level.

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First-Party Analytics: How to Collect and Interpret Data for Actionable Insights

Userpilot

While first-party data is usually collected automatically by your platform or initiated by your brand through surveys, zero-party data comes from the user’s initiative. Collecting customer feedback with in-app microsurveys such as NPS surveys , CES surveys, or CSAT surveys within context. What is first-party data?