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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

FEBRUARY 2, 2024

Customer training used to involve writing a 300-page user manual and delivering a week-long, on-site seminar for all new users. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52
Education User Testing Customer Experience Research Software 52
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How Mobile Market Industry Leader Adjust Became a Japanese Success Story

freshtrax

SEPTEMBER 24, 2019

Conducting regular educational seminars, demos and pitches is also extremely important, helping to remove barriers to adoption. We will always show the kind of service system and documents that are available for product integration, all of which have been localized to the Japanese market.

Analytic Tools 97
Analytic Tools Research Software Feedback Software User Testing 97
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