Lessons Learned on the B2C2B Model
Sachin Rekhi
JUNE 24, 2015
In a recent post Tomasz Tunguz helped popularize the term B2C2B , which characterizes enterprise businesses that leverage winning the hearts and minds of the intermediate consumer, the employees of the company, as a primary customer acquisition channel. The Genesis of the Model: Consumerization of IT. Take HR solutions.
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