3 Useful Methods for Gathering Generative Research Insights
UX Studio: Product Management
APRIL 27, 2021
Generative research , sometimes referred to as discovery or exploratory research , is defined by Usertesting as “a method of research that helps researchers develop a deeper understanding of users in order to find opportunities for solutions or innovation.”. It helps to uncover users’ past experiences, motivations, pain points, needs, etc.
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