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The 5 Most Lethal Mistakes in Product Development

BrainMates

On average, about 40% of the products launched by organisations are failing to meet their intended objectives. Some quotes put this higher – up to 80 or even 95% – but 40% is what empirical evidence indicates and, even if this is an underestimate, that just makes product failure an even bigger issue for organisations.

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The Five Most Common Mistakes in Product Development

BrainMates

The Five Most Common Mistakes in Product Development. New products fail all the time. On average, about 40% of the products launched by organisations fail to meet their intended objectives. Even if this is an underestimate, that makes product failure an even bigger issue for organisations. By JANA PAULECH.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

Userpilot uses content marketing to increase brand awareness. Tableau builds trust with potential customers on software review platforms. Starbucks leveraged influencer marketing to promote its “Sparkle Shop”. For instance, you can create a virtual reality experience that transports users to the heart of your product story.

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