Userpilot

JUNE 6, 2023

Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track. What is product data analytics?

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

Roman Pichler

JUNE 6, 2023

Here are four examples: Joe, the sales rep, has promised a feature to an important customer without first talking to you—the person in charge of the product. Pete, the marketer, agreed to rework the marketing strategy to support the next major release. Cindy who helps you manage the product started to come late to meetings.

Construction 179

Construction Customer Feedback Framework User Testing 179

Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA

Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. Analytics are there to answer important product questions, not just to collect data. He'll discuss: Why analytics are important for product managers. It's not the technology, and it's not the tactics.

Analytic Tools

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place.

Product Strategy

Speaker: Bob Caporale, Founder of Strategy Generation Company

Have you ever had internal financial goals handed down to you that seem nearly impossible to meet? And have you ever had your boss tell you to just “make those goals happen,” even in the absence of any clear plan that might allow you to do just that? Align your company’s strategic goals to your customers’ unmet needs.

Product Strategy

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Mixpanel has partnered closely with hundreds of companies on their analytics strategies, and have found there is simply no single set of metrics that works for everyone. Businesses and products are all unique and have different goals based on stage and ambitions.

Marketing

Speaker: Scott Baldwin of ProductBoard

Product managers and community managers share a common goal: to deliver value to their users. Through in-depth user insights, a clear product strategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster.

Product Research

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. The goal may sound simple, but it’s hard to do. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team.

Vision

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? The tricky part is, very few users reliably act the same way every time they use your product. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

User Testing

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

When customers leave your product ecosystem, they often leave you puzzled about the reasons behind their departure. Maybe your product was once the best option on the market, but due to missing features and difficulties, its competitive edge has dwindled. The goal is to discover these reasons before customers churn.

Customer Feedback

Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author

Are you looking to elevate your CX support strategy? Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others.

Strategy

Speaker: Hannah Stegen, Customer Service Manager, Crescendo

You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Combine insights from the Customer Success and Product teams.

Customer Feedback