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Here are four examples: Joe, the sales rep, has promised a feature to an important customer without first talking to you—the person in charge of the product. Pete, the marketer, agreed to rework the marketing strategy to support the next major release. Cindy who helps you manage the product started to come late to meetings.
Product data analytics and product management are inseparable. Instead of relying on their hunches and anecdotal evidence, product teams should leverage data to make informed decisions. Our ultimate guide to product data analytics explores: The most relevant metrics teams should track. What is product data analytics?
Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA
Analytics are highly important for product managers - and yet, analytic implementations often fail to actually help us. Analytics are there to answer important product questions, not just to collect data. He'll discuss: Why analytics are important for product managers. It's not the technology, and it's not the tactics.
Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. But do you have a strategy? Strategy and goals are different. It's your strategy that allows you to make decisions that help you meet your goals in the first place.
Speaker: Bob Caporale, Founder of Strategy Generation Company
Have you ever had internal financial goals handed down to you that seem nearly impossible to meet? And have you ever had your boss tell you to just “make those goals happen,” even in the absence of any clear plan that might allow you to do just that? Align your company’s strategic goals to your customers’ unmet needs.
Mixpanel has partnered closely with hundreds of companies on their analytics strategies, and have found there is simply no single set of metrics that works for everyone. Businesses and products are all unique and have different goals based on stage and ambitions.
Most innovation work proceeds independently from company strategy. As a result, the products that arrive in the market are not well aligned with the company’s goals. Register today!
Product managers and community managers share a common goal: to deliver value to their users. Through in-depth user insights, a clear productstrategy, and an inspiring roadmap. Building products is a team sport and involves everyone working together to get the right products to market faster.
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Every product team wants to build things users love. The goal may sound simple, but it’s hard to do. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team.
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It's important to know your users - what are their preferences, pain points, ultimate goals? The tricky part is, very few users reliably act the same way every time they use your product. You'll leave with a strategy to change how your product team, and organization at large, understands your users.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
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Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
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Speaker: Hannah Stegen, Customer Service Manager, Crescendo
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The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Pricing Negotiations 🎯 Develop and execute effective negotiation strategies that align customer expectations with your profitability goals.
You’ll discover how successful companies align BI capabilities with their growth strategies and learn what to look for when it comes to user adoption and implementation. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. Register to save your seat!
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