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This was probably best illustrated in what’s been called the single most famous edit in the history of cinema, in 2001: A Space Odyssey. The video operator for the demo was a guy named Stewart Brand , who among other things published a magazine at the time called the Whole Earth Catalog. So there’s probably some of that.
So I think in this phase you have to build a brand. I’ve become one but I was a I’m not naturally one but I’ve been I started studying a lot of it gone back in time and studying a lot of stuff and saying like how did those companies build a brand. Like what does a brand mean? I don’t know.
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