Remove 2001 Remove Branding Remove CTO Remove Naming
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The tools we use: Challenging dogma in the design process

Intercom, Inc.

This was probably best illustrated in what’s been called the single most famous edit in the history of cinema, in 2001: A Space Odyssey. It’s from a 1962 report published by a man named Douglas Engelbart. Ultimately, tools are a part of who we are and how we conceive of ourselves. Modern software is obsessed with tools.

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Leading A High-Growth Company | David Cancel, Drift | BoS USA 2018

Business of Software Conference

So I think in this phase you have to build a brand. I’ve become one but I was a I’m not naturally one but I’ve been I started studying a lot of it gone back in time and studying a lot of stuff and saying like how did those companies build a brand. Like what does a brand mean? I don’t know.