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Chesbrough wrote his Open Innovation book in 2003. As an example, under Steve Jobs, Apple spent a fraction on R&D compared to its peer group yet consistently released new products. 6 steps to being customer-centric and developing products customers want. 3) Start with customer needs. (4) 2) 10x Thinking. (3)
Motto: The mobile innovation agency Customer quotes: “WillowTree is a great partner and brings a lot of mobile expertise to the table. Dave Weiss, CTO BabyCenter LLC, Johnson & Johnson “The biggest success for us was having WillowTree take over the app.”? Gold 2016, are among them. They’ve been using their heads.”? —?CEO
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