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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

MAY 28, 2019

NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads. Limitations of podcast advertising. Why is podcasting monetization so low? How much are podcasters making?

Analytic Tools 93
Analytic Tools Research Software Feedback Software User Testing 93
article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

MAY 28, 2019

NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads. Limitations of podcast advertising. Why is podcasting monetization so low? How much are podcasters making?

Analytic Tools 40
Analytic Tools Research Software Feedback Software User Testing 40
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