2005 Branding Positioning Web Development 
Mind the Product
MARCH 5, 2020
So, which platform should you adopt for a new digital service, mobile app or the web? The web is superb for acquiring new users and building a brand. Nearly all brands that opt for an app-based approach build a website, if only to market their app.
The Product Coalition
DECEMBER 8, 2020
Companies like Gillette, a P&G acquisition in 2005, integrated into P&G’s reinforcing rods and maintained a sustainable competitive advantages in their market. But they do not stop there, the website data is shared with stores, tailored by location, to provide preference information from the website to inform the store design.
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