Is The Best Product Defense A Cheap Defense?
The Accidental Product Manager
APRIL 29, 2019
In 2005, the Fusion5 was introduced. Gillette is well positioned to keep offering this group of people exactly what they want. The goal here is to create a product that contains Gillette’s unique brand of shaving technology at a lower price point. They would then back this new system up with a very large advertising campaign.
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