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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

There’s a reason, after all, that Y Combinator chose the slogan “make something people want” shortly after they were founded in 2005. For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability).