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Launching a New Breakout Product | Jason Fried | BoS USA Online 2020

Business of Software Conference

There are some questions around marketing. And I know you don’t do any marketing, haha. And then you end up building multiple products over a number of years, we launched in 2004, we launch Basecamp, and 2005, we launch Ta-da list, and then we launched Backpack in the same year in 2006, we launched Campfire. Yeah, in 2006.