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What Makes Amazon’s Product Strategy So Sticky?

ProductPlan

How did Amazon’s product strategy fare during the pandemic? Short answer: Amazon’s product strategy example lead the way). Amazon’s product strategy example has rewritten the book on convenience, easy access, and speed, and in doing so, embedded itself in the daily lives and routines of consumers.

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Climbing the Product Management Career Ladder

bpma ProductHub

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Master each of these customer domains and the next rung on the product management career ladder awaits. Who wouldn’t love new product X? Essentially, they’re all the same.

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Where Does Product Management Fit?

Product Management Unpacked

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

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5 Machine Learning Lessons for Product Managers

Mind the Product

What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers? Imagine that you’re going to a coffee shop.

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From PM to CEO: How Sundar Pichai’s Background in Product Paved the Way for Becoming CEO at Google

ProductPlan

How did this relatively unknown product manager in his early 40s rocket through the ranks to take control of one of the largest and most powerful tech companies of all time? Next up was a management consulting role with McKinsey & Company. Becoming a product leader at Google.

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Product Discovery Anti-Patterns Leading to Failure

The Product Coalition

What product discovery part, you may think now. And this is precisely the point: The Product Owner miraculously identifies what is the best way to proceed as a Scrum Team by managing the Product Backlog. Consequently, when everyone is for themselves, product discovery anti-patterns emerge. just to name a few.

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The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

Who are the best product managers? Check out the ultimate list of famous product managers you must follow to get the latest product news and inspiration. In a world with such flows, you need some reliable figures to guide you: you need the best product managers. Can you find your name?