The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)
Andrew Chen
MAY 28, 2019
In 2007, the first iPhone was introduced, but it wouldn’t be until 2012 that Apple created the Podcasts app. Apple Podcasts played a pivotal role in the development of the industry and remains the dominant app for listening. In tandem, ad spend has been growing steadily each year, from $69 to $220M in 2017 [ source ].
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