Remove 2007 Remove Customer Satisfaction Remove Demo Remove Development
article thumbnail

What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

You can then use that score to make product improvements, find patterns in user behavior, and send relevant in-app messages to specific segments. It’s a free tool that HubSpot launched in 2007 that scores your website based on factors like speed, SEO, mobile-friendliness, and security. Book a Userpilot demo.

article thumbnail

Pirate Metrics For Product-Led SaaS-How Does The AARRR Framework Look Like In SaaS

Userpilot

Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. The pirate metrics framework was developed by Dave McClure from 500 Startups and introduced in his 2007, presentation entitled “Startup Metrics for Pirates.”.

article thumbnail

AARRR vs RARRA: Which one is better and what to choose?

Userpilot

Dave McClure developed a funnel consisting of 5 stages of the customer journey to group and track growth metrics. The right metrics for either model are activation rate, the number of demos booked or signups , user retention rate, Net Promoter Score , monthly recurring revenue, expansion MRR , and customer lifetime value.