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User Funnel in SaaS: How To Optimize Each Stage and Drive More Conversions?

Userpilot

A user funnel represents the customer journey from first finding out about your product, to becoming a paying customer and then a brand advocate. The Pirate Metrics Framework is a method of categorizing and grouping together metrics depending on the stage of the user funnel. Dave McClure’s Pirate Metrics. Activation.

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AARRR vs RARRA: Which one is better and what to choose?

Userpilot

The AARRR funnel, also known as the pirate metrics framework, is a set of metrics you can use to track and impact critical user behavior to bring about product-led growth. It was a gold standard of business growth metrics for many years until the RARRA arrived, a modification of the original model.