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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

In 2007, the first iPhone was introduced, but it wouldn’t be until 2012 that Apple created the Podcasts app. Apple Podcasts played a pivotal role in the development of the industry and remains the dominant app for listening. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads. Audioblogging?

article thumbnail

The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

In 2007, the first iPhone was introduced, but it wouldn’t be until 2012 that Apple created the Podcasts app. Apple Podcasts played a pivotal role in the development of the industry and remains the dominant app for listening. Based on our conversations, lag in monetization isn’t due to lack of efficacy of ads. Audioblogging?