PMLesson's Ace the PM Interview

APRIL 25, 2022

Sample Answer: The Barnes and Noble Nook e-reader is a great product not being marketed well. Although Amazon had a competitive advantage in 2007 with the Kindle, the Nook missed a big opportunity. Had B&N marketed the nook more creatively, I believe it could have been successful.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Product Innovation Educators

NOVEMBER 2, 2020

Discover the smorgasbord of tools for product managers and innovators. In 2007 I sat in a small conference room with 12 other people. We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Market Research.

Certifications 72

Certifications Research Software Feedback Software Product Management 72

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40