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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

But back, but yeah, I mean, back-to-back in like 2007-2008 timeframe, I actually acquired a small ad network. It’s like, we’re We are an ad server, but we’ve layered on the API and the developer tools is what differentiates us from all these other ad servers, right. But it’s gone by pretty quickly. Wrong foot.

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Behind Every Great Product

svpg

The new sales team, under Omid Kordistani, was off to a strong start selling keywords to large brands and placing the results at the top of the search results, highlighted as an ad, but still very prominent, much in the style that had been done in search results at other companies, including at Netscape where Omid came from.