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How to design a referral program

Andrew Chen

It seems as though every consumer app has implemented some form of a referral program, though I argue it really kicked off in ~2008, which is when Dropbox’s innovative referral program was rolled out. You’ll need some kind of ROI metric to drive the strategy of the referral program. Why did this make sense for them?

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

However, the gender gap has narrowed from a 25% gap in 2008 to 9% today. Spotify CEO Daniel Ek’s letter about their “audio-first” strategy is worth a read. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. podcasting startup.

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The Podcast Ecosystem in 2019 – a16z’s 68 page analysis

Andrew Chen

However, the gender gap has narrowed from a 25% gap in 2008 to 9% today. Spotify CEO Daniel Ek’s letter about their “audio-first” strategy is worth a read. NPR sells ads on its podcasts and has teams of designers, planners, and strategists, but is technically a non-profit media organization. podcasting startup.