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Growth, Funding, Pivotal Moments and the Evolution of Adzerk to Kevel

Business of Software Conference

2:44 James Avery, Kevel: And this around 2009 I started the company that became Adzerk right around when I went to my first business of software in San Francisco. Fundraising Strategy and Process. But there’s plenty of land grabs, and all sorts of other strategies. But what’s the general strategy?

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“It Was The Best Of Times, It Was The Worst Of Times” – Every CEO Ever | Tim Barker, DataSift | BoS Europe 2018

Business of Software Conference

And so when that plane landed on the Hudson River back in 2009, the news broke on our website called TweetMeme. I think the main thing was… what is it they say, often tactics drives strategy? The short answer to the question is tactics drive strategy. We had one of our execs in our New York office.