Remove 2009 Remove Embedded Analytics Remove Enterprise
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Mixpanel Marketing Analytics

Mixpanel

Mixpanel launched over a decade ago as an analytics tool for product teams. That makes it important to use the same analytics tool. Traditional marketing analytics tools were built for just the web, but marketing channels have evolved. That makes it important to use the same analytics tool. There are two reasons why.

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AI, Hype, And The Future Of Humanity | Rick Nucci, Guru | BoS USA 2018

Business of Software Conference

So you know a lot of what I’ll talk about and when I talk about hype I’m talking about in the context of enterprise software and kind of going through various hype cycles. This is that same one from 2009 and 2009. Being a participant in them, observing them, and laughing at them. So that’s played a huge role.

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Build Iron Man Suits, Not Terminators | Carl Ryden, PrecisionLender | BoS Europe 2018

Business of Software Conference

We started our company in May of 2009 with quite literally a blank screen and a blinking cursor. They were just massive calculators you’d feed and punch cards they do calculations they spit out these reports, you take the reports around and hand them out to folks who would never read them and then they go back.