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The Podcast Ecosystem in 2019 ā€“ a16zā€™s 68 page analysis (Guest essay by Li Jin)

Andrew Chen

Americans listening weekly to podcasts grew from 7% in 2013 to 22% in 2019. These companies can leverage their existing user base to drive listenership for the podcast ā€” and if the podcast becomes popular, vice versa. 65% of monthly podcast listeners have been listening for less than 3 years.

article thumbnail

The Podcast Ecosystem in 2019 ā€“ a16zā€™s 68 page analysis

Andrew Chen

Americans listening weekly to podcasts grew from 7% in 2013 to 22% in 2019. These companies can leverage their existing user base to drive listenership for the podcast ā€” and if the podcast becomes popular, vice versa. 65% of monthly podcast listeners have been listening for less than 3 years.