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11 Product Marketing Tools Every SaaS Company Should Try

Userpilot

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Product Tours In 2021: The Ultimate Guide

Userpilot

Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the product features they need to learn in order to activate.

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Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. That’s a product tour , and you should avoid those.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents.

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A Year in Product – The Greatest Product Growth & Adoption Trends of 2020 & for 2021

Userpilot

Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary? Trends to Watch In Product – Table of Contents.

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The Leading Onboarding Platforms for SaaS in 2021

Userpilot

If your SaaS company is starting to see some traction, you’ve probably considered working with an onboarding platform in order to reduce Time To Value (TTV) for your users. That’s right: the key to recurring revenue in the SaaS world is intelligent onboarding. What is an onboarding platform? What is an onboarding platform?