2013 Differentiation Framework Product Marketing 
BrainMates
SEPTEMBER 18, 2019
He says that new products fail for a number of reasons, but some of the most common are: inadequate customer research, lack of true customer benefit, no clear product differentiation, poor design and execution, and. lack of effective product marketing. Keep your Product Fit, and see you soon! [1]
Sachin Rekhi
FEBRUARY 16, 2020
I wanted to share what I believe are the top ten most important deliverables for product managers across each of the four dimensions of product management. Slack - We Don't Sell Saddles Here, written by Stewart Butterfield in 2013. Vision: Product Walkthrough. Strategy: Product/Market Fit Hypotheses.
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