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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

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Prior to Semrush, Joanna was CEO and co-founder of Prowly, which she founded in 2013. Going global was difficult for Prowly, but after a year and a half, they found that their differentiating factor was catering to SMBs rather than enterprises. First the features, then the inbound marketing. What is Product-Market fit?