Remove 2013 Remove Enterprise Remove Inbound Remove Product Marketing
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Finding Product-Market Fit – Expert Advice From Prowly’s CEO Joanna Drabent

Userpilot

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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STICKY POST: All Talks From Business of Software Conferences in One Place

Business of Software Conference

Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Bruce McCarthy: Product Culture Eats Execution Culture. Bill Janeway: The Rise & Fall Of Enterprise Software. Talks from BoS USA 2013.

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HubSpot’s Kieran Flanagan on product-led growth

Intercom, Inc.

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Though he’s now HubSpot’s VP of Marketing and Growth, Kieran has seen it all. Generally in our industry, it started pro-enterprise.