How JustGiving Crowdfunding Went From an Idea to £100m in Five Years
Mind the Product
MAY 25, 2018
At that point, we still did manual payments and ID verification, but we prioritised validating the key product features first before worrying too much about scaling. 2013 – Launch as Yimby. After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers.
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